Wednesday, October 29, 2014

Introducing Our New Logo!!

Well, the delightful time has come to unveil the new logo for HM Coordinator which was inspired by the winner of our 'Design Our Logo' competition, taking place in the City of Kawartha Lakes among Secondary School students.

Logo Submission by Travis Thaxter
Travis Thaxter, a grade 12 student attending Fenelon Falls Secondary School submitted his design which incorporated his concept of the growth of a tree and a wifi symbol, both of which represent key components of our Social Media business.

We couldn't have been more proud to forward Travis' design along to professional Graphic Designer, Andrew McNamara to complete our logo!

Andrew is also a graduate from City of Kawartha Lakes who graduated from LCVI in 2010.

Andrew shared this with us about his career choice:

"It wasn’t until grade twelve in the midst of AP-art programming that my teacher (who I owe much to, Percy Payette) suggested graphic design might be the best way to apply and make use of my fine art skills, and to use them to develop a real career in something I’m interested in.

At the time I was doing generally quite well in all of my programs (taking academic courses to prepare for university) but I never really felt like I belonged or wanted to be apart of any of those traditional streams. I had always illustrated as a hobby and enjoyed it more than almost anything else, so when Percy suggested I could make a career out of my creativity I jumped at the idea.

Shortly afterwards I set up a visit with Conestoga College (renowned for being brutally difficult, but with very high employment rates and small studio style classes) for an unofficial portfolio review. Percy had been a former peer/ colleague of Vincent Sowa who was the head of the graphic design programs at Conestoga and was the only person in Canada to hold a doctorate in Graphic Design. I was drawn to the idea of the challenge and his prestige. I applied and was accepted to a couple of other schools in Toronto but they didn’t have the appeal, mysticism or community I desired after my first visit to Conestoga’s studio.

Fortunately I was accepted shortly after an official interview. After three years of intense work, many all-nighters at the school and becoming family with the small class of 30 peers (and unfortunately watching a few slip away from the pressure) I graduated and was employed within a month.

Since then, for a little over a year and a half now, I’ve been working at a small studio downtown Kitchener (Studio Locale). Since I’ve started we've been awarded and recognized twice by GRAPHIS international, and I have personally been invited to events such as illustrating live in Toronto for Design for Hope and competing in Pixels of Fury, a live design challenge, at last years Designthinkers.

It’s a very fluid industry to be involved in and if I could offer some advice to anyone interested it would be 'don’t wait for anyone else to help you get involved'. If I had listened to my guidance councillors I’d probably have dropped out of some engineering program by now because I thought I should be involved in it.

In rural areas especially, creative career avenues aren’t really considered or endorsed which is a shame because they’re growing faster and have more opportunity than any other field. If you like design or anything related, research it as much as possible, get your hands dirty, talk to people in the field and put yourself out there. Networking is as important as your talent. And your teachers might not know what’s out there.

Suggested skills: (Take with a grain of salt as most skills can be developed and honed over time)

• Communication
• Communication through visual mediums
• The ability to accept criticism (very important) and to be able to distance yourself from your work mentally, especially if its for someone else
• An eye for composition
• Computer skills with design programs such as Photoshop and Illustrator are a big plus, but can be learned in school. More importantly, learn composition, line dynamics, layering, colour etc. through working with your hands and experimenting
• Challenge everything, there’s always a better way to do something
• Problem solving skills
• Writing skills are VERY important
• An innate interest and sharp observation skills about the world around you"

And now, the moment we've all been waiting for...

Introducing our new logo!!

We want to thank the Secondary Schools in Kawartha Lakes for allowing us to share this 'learning beyond the classroom' opportunity with our local youth and give special thanks to Fenelon Falls Secondary School for their extra involvement to make this a wonderful success!

An exceptional thank you also to Travis Thaxter for his creative design, his efforts to learn and use Adobe Illustrator and his commitment to work within our timelines. It was a challenging experience!!

And, thank you to Andrew McNamara for being a partner in this initiative, bringing the expertise to take Travis's creative concept and refine it into a distinctive logo.  Andrew offered guidance, direction, professionalism and on-time delivery for a product that truly represents the growth and evolution of social media and our business.

Should anyone have any questions about our competition process; a request for in-class presentations around social media, career paths or small business & entrepreneurship; or would like to contact Graphic Designer, Andrew McNamara, please feel free to email

If you are a small to medium sized business in Ontario who would like to expand your marketing efforts through an extended on-line presence, please feel free to contact us.  To view more information about the services we provide click on this post.

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:

Find us on FacebookPinterestTwitter

Tuesday, October 14, 2014

Congratulations Travis Thaxter, Winner of 'Design Our Logo' Competition!!

We would like to take this opportunity to congratulate the winner of the "Design Our Logo" competition, Travis Thaxter!!

Travis, a grade 12 student attending Fenelon Falls Secondary School in Ontario says his concept was actualized by the phrase, 'grow substantially', which was mentioned in the Rules and Guidelines for the competition.  Travis says that his thoughts were that "as a tree grows, it is helping the other trees around itself grow. The 'Wifi Symbol' was influenced by the social media connections, as that is exactly what the symbol is meant to convey." Travis was awarded $100.00 for winning the competition.

Congratulations also to Runner Up, Emily Love who shared her concept which derived "by first searching 'best colour combos for logos,' blue and brown seemed to have the best combination. I then wanted the logo to catch viewer's eyes and I figured a big circle would do the trick; but with the coordinator in your company name I wanted to coordinate the two words so they looked like they flowed."  Emily was awarded $25.00 for her submission.

This competition was by no means an easy challenge.  Both students had never used Adobe Illustrator, were not familiar with the variety of formats that were required for submission and they had a very tight timeframe to work within in order for their submissions to be considered for judging; they did it all!

Each logo was judged on: Originality, Concept, Relevance, Creativity and Impact. It was a very tough decision to choose a winner.

Emily's logo came in looking more polished, where as the design by Travis created more of a unique symbol which we felt was more relatable in respect to the field that we work in.

It was anticipated that the winning logo would require refining in order to attain a final product, as per the Rules and Guidelines.  The decision was made that Travis' design could actually become a brand moment where he would be able to see his concept realized as an evolution of his original thought process.

When asked what words they would use to describe this competition, students who participated shared: learning, reaching, enriching, challenging, exciting. 

It is always such a pleasure to see what our youth can produce when given the opportunity and we encourage more businesses in the City of Kawartha Lakes and beyond our City to do the same. 
Opportunities are what have helped each of us get to where we are today and we must never forget to do the same for others.  With proper instruction and clear communication today, our young people will be leading our tomorrows, helping us continue to grow our businesses and professions. 

Thank you Travis and Emily!  We couldn't have done this without you and the support of your school staff and administration at Fenelon Falls Secondary School!

To see the before and after version of Travis' concept, please visit our site again next week. We look forward to sharing with you!!

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:

Find us on FacebookPinterestTwitter

We hope that everyone had a safe and enjoyable Thanksgiving!!

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:

Find us on FacebookPinterestTwitter

Tuesday, October 7, 2014

Thank you Fenelon Falls Secondary School Students!!

We would like to take this opportunity to thank Principal Ray Este, teacher Geoffrey Coleman, and students from Fenelon Falls Secondary School for helping us with a successful "Design Our Logo" competition.

Students were provided with a list of rules and regulations and given just two short weeks to design and submit in various formats, their original designs, to be considered to represent our business.

Not all students who initially signed up for the competition chose to submit entries but we know that this was no easy task.
Asked to describe this experience, students responded with words such as: enriching, challenging, exciting and even, being out of their element, but all felt that they had gained experiences of various sorts and also identified that they will take these new skills with them into their future.

Congratulations to all students who signed up for the competition and to those who put forth even the slightest effort in trying!!  We couldn't have done this without you and the support of Fenelon Falls Secondary School staff.

The winner and runner up will be announced and contacted no later than next Monday, October 13th.

Stay tuned!!

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:

Find us on FacebookPinterestTwitter

Tuesday, September 23, 2014

And They're Off!!

Students from Fenelon Falls Secondary School in Kawartha Lakes have signed up for a chance to win $100 AND a chance for job opportunities!!

HM Coordinator's 'Design Our Logo' competition kicked off yesterday after registered students all received Rules and Regulations for the competition.  The registration was open to all Secondary School students within the City of Kawartha Lakes but all registrations came from Fenelon Falls Secondary School.

The students have two weeks to put their artistic and technology skills to the test before submitting their best logos on October 5th!

The logo must reflect the Mission Statement of HM Coordinator, include specific text and be submitted in various specific formats to be considered as an eligible submission.

Digital logos will be judged according to originality, concept/relevance, creativity and impact.

We wish all participants the best of luck!!

HM Coordinator is a Social Media Management & Training business

in the City of Kawartha Lakes, Ontario

For more information contact:


Find us on FacebookPinterestTwitter

Wednesday, September 10, 2014

City of Kawartha Lakes Secondary School Students DESIGN OUR LOGO COMPETITION!

Design Our Logo Competition!!
for Secondary School Students in
Kawartha Lakes
Sign up Now for your chance to win $100

Students attending Secondary School in Kawartha Lakes are encouraged to register to compete to be the winner of the new logo for HM Coordinator.

Winner will recieve $100 plus recognition for being the designer of our new business logo.

HM Coordinator is a Social Media Management & Training business in the City of Kawartha Lakes, Ontario and we are seeking participation from local students to Design Our New Logo!!

For full details click here

For more information contact:

HM Coordinator

Find us on FacebookPinterestTwitter

Tuesday, September 9, 2014

What Does a Social Media Manager, Community Manager,Social Coordinator, Social Consultant...Do?

Since we are asked this question at least once each week, we thought it was time to write about what it is that we do.

By Heather McMahon
A day in my life as a Social Media Manager and Trainer includes:

  • developing promotional strategies
  • set up of social media sites
  • posting on Facebook
  • tweeting on Twitter
  • pinning and re-pinning on Pinterest
  • making recommendations on Foursquare
  • developing articles to post on Blogger
  • creating videos and slideshows for YouTube
  • posting on Google+
  • monitoring analytical reports
  • (those are just a few of the social sites i use)
  • training and support
  • developing checklists for clients and their staff

I do all of the above for a variety of clients in the retail and service industry such as: ladies or men's clothing stores, landscaping businesses, pool suppliers and installers, real estate, auto dealers, restaurants, campgrounds, resorts, sporting good suppliers and many more.

Specifically these businesses want me to promote:

  • products
  • events
  • sales
  • news
  • tips
  • tutorials
  • staff
  • opinions
  • and more

How I promote the above:

  • create content - write articles, newsletters, 
  • develop slideshows & videos - edit images, add text, voice overs, add music
  • curate content - research/source & secure relevant content
  • create online contests, surveys
  • engage and respond to online comments and questions

I am a planner, marketer & analyzer who provides customer service and who builds connections.

I am the thread connecting my clients to their customers and clients.

I am the ‘online’ face of my client's brand who interacts with their audiences, customers and potential customers online, all the while creating a buzz for their business.

What else do I do?

  • troubleshoot technical issues and online presence - emails, websites, social media
  • constantly review online links to ensure proper functionality
  • consistently learn and flow with the changes of anything and everything online
  • manage entire cross promotion to ensure all forms of advertising melt together
  • train new clients, past clients - all social media channels, computer software such as MS Office/Picasa/Paint, Windows 8 Operating System, MacOS x, various internet search engines, various email programs, customer service, online etiquette, iPhone features and usage
  • reformat images
  • shorten links
  • correspond with web hosting sites and clients' website developers
  • provide ongoing support
  • set up product displays for images
  • take photos
  • develop and grow followers, online communities
  • and more

This is not a 9-5 job nor an 8 hour per day job.  This job is days, evenings, nights, weekends, and holidays.  I have access to all social media apps at pretty much all times pretty much every day to stay on top of the activity of my clients.  This is the internet and this is worldwide, therefore I’m prepared for anything.

Do I do this alone?  No;  my 8 years of experience as a staffing specialist, more years as a training facilitator and being known as a network extraordinaire, provides me with the benefits of being able to source and secure other skilled professionals so that i am able to operate my business in a collaborative approach.  This allows HM Coordinator to offer full online services in strategic marketing, logo design, website design and set up, social media set up, integration and analysis and training.

I am in business because of my passion for helping others grow and succeed, a family trait.  It is how I was raised.

Being a small business owner myself, I clearly understand what it takes to not only grow a business but more importantly to stay in business: hard work, integrity, kindness, and knowing how to spread the word online in an ever-changing world of communication.

If we can be of any assistance to you or your business, please don't hesitate to contact:

HM Coordinator

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