Friday, April 25, 2014

I Think I Set Up A Twitter Account For My Business??

Is this you?

If so, let me share this with you:  Did you you know that having inactive social media accounts such as Twitter, LinkedIn, Blogger, Pinterest, Facebook or any other sites that fall under the term Social Sites, is worse than not having them at all?

Many times we find that our own clients have set up accounts on these sites, sometimes with the best of intentions only to find that there are not enough hours in the day to learn how to be productive on these sites or to learn how to use them at all.  That's where we come in.

Why is it so important to be active on these sites once you set them up?  The potential of frustrating those 'could be' customers or just plain coming across like a business that starts something but never finishes anything is something to consider.  The last thing any business wants to do is give the perception that they are flippant and don't jump in with both feet.

Here are a few examples that i've recently came across:

1.  Business owners who have said "I think someone set up a Facebook page for me."

2.  Business owners who have said "I got an email to join Twitter so i did but i don't know what it is."

3.  A blog linked from a website that hasn't been active since 2009, or a link that says "find out more here" that is not active so it takes you to an error page

4.  Businesses that say they have created a Facebook page but when we search for it, there is only a name or part of with nothing else.

5.  Business owners that tell us they have a Facebook or LinkedIn account and when we search for them on the site we find 3 or more with slightly different names because they didn't know how to delete them so they kept making new ones.

6.  Clients that tell us they have no social media accounts when in fact we find that they do but they have no recollection of setting them up or having anyone else do it for them.  Or vise versa, they say "oh, yeh, i think so and so set something up for me a few years ago."

If any of these above examples are you then you need us to help you out.

A Note From :  "Commit To Your Social Media - 

Having an inactive social media page is worse than not having one at all. There’s a certain sinking feeling that comes from visiting a company’s Facebook and seeing that it was highly involved a year ago, posting daily, building a community, but has since let its page sit stagnant. 

It seems silly, but that can lead users to question whether your business has hit hard times. What’s important is a cadence of content that the user is conditioned to expect."

JOHN BERKOWITZ, Yodle says, “Too many business owners jump into social media without a plan or the resources to maintain an active and productive conversation within their community of customers, prospects and employees. Social media is not a “set it and forget it” medium. It’s better to not participate than to participate poorly or passively.”
ALEXANDRA LEVIT, Inspiration at Work says, “Too many business owners simply set up a social media profile to “check the box,” and then ignore it from that point on. Having an inactive social media presence is actually worse than having none at all. If you want customers to take you seriously, interact on a regular basis and keep your channels hopping with activity. “

Setting up any social media site is like saying you're going to do something and in this case, you are telling the world you are going to do something...provide product or service information, content and/or support, and when you don't follow through you risk the potential of becoming unreliable or questionable.

Some of you may be thinking, 'well, that's a bit extreme' but truly, remember we get one chance to make a first impression so it better be a good one if we want to stay in business.  With the higher percentage of the world's population searching and shopping online and talking about our products and services through social sites, is it worth the risk of making that poor first impression?

What can you do?  Make the decision to either get active on these sites that are in existence or delete/suspend these accounts so that anytime anyone finds you on the internet the only information they find about you and your business is current, relevant and hopefully positive.

If you need help we are here.  This is what we do; help you plan, set you up, train you how, post for you or all of the above.  We would be more than happy to assist you with your social sites.

For more information give us a call at 705-879-2689

Wednesday, April 16, 2014

Is Your Website Mobile Friendly?

One of the first things i do with a new client is visit their website on my cell phone, if they have one, to see if it is mobile friendly.

Why?  Take a look at these numbers:

Stats taken from '2013 Mobile Growth Statistics'

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week also shares this with us:

About half of all smart phone users are between the ages of 25-45
84% of people with smart phones use them to browse the web.

Think of the potential customers and clients that are missing you if your website is not available through a mobile device! I mean totally available.

I've come across websites of clients where the site comes up on a mobile device but some of the links don't work or can't be viewed or some of the images are missing, which also can include a block of text that has been inserted as an image. This means a critical loss!

It takes only seconds for someone visiting a website to get frustrated if links don't work, pages don't open or they have difficulty maneuvering around the website because some of it is missing...or appears to be missing, causing confusion. In this case most people will not return to the
site. There goes a potential customer!

There is so much information readily available for us online so if we can't find what we need within seconds we move on. And we can!

Personally, i very rarely use anything other than my iPhone to search, shop, email, update social media sites and so much more and when i do, i only wait a few seconds for a website or link to take me to where i want or need to be before i give up and move on. That means that all of those tweets that i have tried to open where the link either didn't work or took for everrrrrrrrrr to open, including websites; i've gone ahead

and hit the big fat 'x' and moved on to the next thing.

A website that doesn't launch quickly or in a manner that i can search around clearly doesn't get more than 10 to 20 seconds of my time, if that, and there are millions of people doing the same as i am. So please, check your website or have someone check it for you to see if it can be viewed clearly, completely and ensure that all of your images can be viewed and that all of your links are working.

If not, then chances are that your website was not set up to be viewed on a mobile device and you will find that there will be a bit of a surprise to have this implemented, but, if you are serious about your business and growth, it will be well worth the cost!

NOW is the time for your website to be mobile friendly because if it's not, you are already being left behind in the dust (See former post 'What a Social Media Manager Can Do For You'

If you require any assistance with this please don't hesitate to contact us:
Please also keep us in mind for all of your Social Media needs:
Training, Set-up, Management

Monday, April 14, 2014

What's Your Social Media Style?

Prospective clients have asked how we determine the style in which we communicate when posting on behalf of our clients on 'their' social media channels.

Here is my answer:

On my social media channels, including this blog post, is where, in the words of Wanda Sykes, "I'ma be me".  This is my opportunity to be me, to share with the world not only my thoughts, expertise, experiences and services but just as importantly, who i am as a person.  This is where i can let my personality shine, be honest, and open in my communication so that others have the chance to get to know who i am. (Note:  Some of my marks include using lower case 'i', lots of exclamation marks and smiles in my writing).

Through our own initial communication with each client via telephone, email, and face to face conversation, we get a feel for who our client is even before discussing with them the type of image they would like to display in their social presence.  Up until now the clients that we have posted on behalf of have been what we refer to as being either professional or business casual, but that doesn't mean that we are not open to taking on clients whose communication style is somewhat...different.
Have you noticed that we live in a society today where what many of us may have known to be inappropriate or obscene language is no longer perceived as being unacceptable in many cases?  Like it or not we have reached a time in our world where there is a following for every style of communication, which means for many of our potential customers and fellow business owners, there is no such thing as inappropriate or offensive language.

The days of 'Good Morning' and the extended hand for a hand shake have been replaced with 'Hey' and the nod of a head in many instances.  Is that a bad thing?  Remember, social media is about allowing our prospective clients and customers to get to know us for who we are as well as what we can do for them because people in the world today want to 'connect' with us on a level they are comfortable with, with people they can relate to.  Social Media allows others to know and choose who they are doing business with.

So what does all of this mean? It means that we believe if you have something to say, no matter what your communication style, there is a crowd throughout the world who will appreciate what you're saying and how you're saying it and we would be happy to represent you on your social media channels!

For more information about hiring HM Coordinator to provide
Social Media training, Set-Up and/or Management contact us
at 705-879-2689
or email us at

We look forward to serving you!

Wednesday, March 26, 2014

What a Social Media Manager Can Do For You

Image courtesy of
More and more I'm finding the opportunity to educate small businesses about the importance of Social Media not only for growth but plain and simply,  to remain in existence.

I have no doubt in my mind that if you are not riding the bandwagon or running along side to be pulled on board at this very moment that it will only be a matter of time before that wagon has left you in the dust.

Trust that your competitors, yes even those and especially those new entrepreneurs down the road have either welcomed Social Media for business into their marketing strategy or are very close to doing so.
Five years ago I wasn't on Twitter, never used Facebook for business, had never Blogged, Pinned, posted to Foursquare or developed a YouTube video.  I can share with you that i felt all of this was being pushed on me and it was.  It was the world of technology pushing and i was pushing back... that is until i listened and asked questions and truly saw for myself that my business of offering event production, program development and training was suffering because i was not networking in the right places...on line.

Image courtesy of
Twenty years ago, i worked to gain business through cold calling and was extremely successful, ten years ago i incorporated email campaigns into my sales strategy because that's the way the world of selling was at and again  i was extremely successful.  In today's society, email campaigns do not work because the general population spends less time on email so they can spend more time on  'immediate' conversation through Social Media.  The history of cold calling as i knew it is gone and my time of cold calling is now done online through Social Media engagement and yes, it is proving to be very successful.

Having said all of that i did find myself scrambling for time to not only learn and stay on top of the changes in technology and social media while also executing my own online marketing strategy and trying to operate my business,  so i weighed it all out.  I took a good look at my strengths and re-shaped the services i offer to eliminate the event production and evolved the program management and training facilitation part of my service to help other business owners with their own Social Media strategy and execution.

Today I teach businesses how to use Social Media as well as offering the services of initial set up and/or management of their sites because i understand that it takes time to learn, execute and oversee these effectively.  I understand as a business owner the time it takes to operate and stay in business and the many ways we more often than not, feel pulled in too many directions.  I want to be the solution to business owners allowing them to have a sense that they can do what they love to do and are great at doing, rather than stressing about the 'not-so-new age' and ever changing marketing musts of Social Media.

I've seen and heard the panic from those i meet because they've heard about or see their competitors down the road and across the nation who are using Social Media for promotion.  The biggest challenge i constantly listen to is 'I have no time to learn it' and 'I have no time to do it'.  Not to mention the individuals that say 'I have no desire to learn it'.  Needless to say after the first few minutes of speaking with those individuals i have heard 'Wow, are you a sight for sore eyes!' and that is what my business is all about.  Allowing another business owner to breathe that sigh of relief knowing that i can help them by removing that burden, the thought of knowing how to do Social Media and the thought of doing Social Media, from their shoulders.


"There is no excuse for you not being in the bandwagon yourself. If you want to continually grow your business every year with the goal of higher profits and better ROI's, then you need to be in that cart. Most importantly, you need to be sitting in the cart as strategically as possible so your customers don't mistake you for luggage!

Just because your 15 year old niece has a Facebook account doesn't mean she could (or should) create your own businesses fan page. Hire a professional. Your goal should be to have a better social presence than all your competitors. Better website, Facebook, Twitter, YouTube, etc. Hiring someone who has extensive knowledge on the platforms best suited for your business will benefit you enormously. Social media is so constantly evolving, that you want a professional handling yours that you know is up to speed with the latest tools, platforms, & strategies." Why Businesses Should Hire a Social Media Manager

One last thing i'll mention, only because i had someone recently ask if i 'just put the name of the business, their address and hours of operation on Facebook and Twitter.'   That is what a website is for.  Social media is for learning from our customers, educating our customers while attracting new customers and about interaction to build lasting relationships.

For more information about the services that we offer give us a call at 705-879-2689
Send us an email to
or find us on Twitter @HMcMahon1

Thursday, March 13, 2014

Facebook Maintenance Does Not Need To Be Restricted To Just One Person

Image courtesy of

Creating a Social Media Strategy for your business, or if you are managing social media on behalf of other businesses like we do, allows us to expand and keep our wits about us.

One tip is to allow an additional page administrator on Facebook to post and engage so that content and conversation is interesting and current.

Facebook allows us to utilize it's channel to promote our businesses in a number of ways. All we have to do is know how.

Check out this article by "How to Use Facebook for Business"

HM Coordinator currently provides Social Media Management to small - medium sized business in the City of Kawartha Lakes, Durham Region, Peterborough and Northumberland.

Our clients appreciate that they can operate their business doing what they do best
while our 'behind the scenes' management services allows them to be viewed as being Social Media savvy.

For those businesses and professionals who wish to learn and manage their own Social Media channels we also provide channel set up,  interactive training and support.

For more information or to receive a quote contact us to set up a free consultation
at or 705-879-2689.

Sunday, February 2, 2014

Social Media A Must For Business in 2014!

...Investment in Social Media Will Become a Necessity, Not a Luxury

(taken from The Top 7 Social Media Marketing Trends That Will Dominate 2014 )

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

The benefits of social media are many, but they include:
  • Improved social signals (which are a factor in the search ranking algorithm).
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

Wednesday, January 22, 2014

Implement changes to increase profits

What We've been up to!

HM Coordinator offers a direct and precise approach which encourages thinking, planning and acting.

 We help businesses, organizations and professionals:

  • implement necessary changes to increase profits

  • focus and re-focus

  • set goals

  • develop plans

  • streamline tasks

Why we can do this:

  • With twenty plus combined years of experience in sales we have developed professional working relationships with individuals, groups and businesses.

  • As facilitators of programs and training ranging from social media, computer software, customer service and work readiness programs, we have helped hundreds of individuals and businesses develop and grow their skills, task force and increase their customer database.

  • Having more than ten years experience managing programs, people, and producing events we understand the importance of developing and implementing a plan to reach a goal.

  • Overall,  we have had many opportunities to be the eyes, ears, face and voice of many partnerships.

‘Without a plan we float like a dandelion gone to seed...
until we land sometimes someplace we’d rather not be’ …HNEMM

 Who we've worked with:

  • Businesses realizing the need for Social Media marketing.

  • Rapidly growing businesses who have forgotten to take time to re-establish a plan

  • Businesses who wonder why they don’t have return and loyal customers

  • Innovative businesses that have the right ideas but no clear focus

  • Entrepreneurs who try to ‘do it all’ because they don’t know what their options are

  • Staff who don’t know who their customers are

  • Businesses and Entrepreneurs who don’t know how to ‘get the word out’


How we help:

  •  By listening, watching, implementing and reviewing



  • We offer a one-hour free consultation followed by a written estimate of time and costs required to help you, your business or your organization become more lucrative.


Contact us today: 

Telephone:  705-879-2689