Friday, February 13, 2015

Even A Crappy Business Can Benefit From Social Media!

Yes It's true!  Social Media is for everyone: Businesses Good & Bad.

Why?  Because with statistics showing repeatedly that our general population puts more value into what the online community is saying about anything and anyone, there's no better place to be and to be found!

Data from a recent BDC report shows:

  • 47% of Canadian consumers conduct a broad online search prior to purchase
  • 42% consult customer review sites before buying search online to find the best place to buy
  • 45% of those that searched for product info online still purchased via traditional retail.

And, According to a study performed by OTX Research 
  • about 2/3 of customers use the information they find through social media to influence their buying decisions
  • 67% of customers are likely to pass this information on to others
  • over 60% trust information they find through social media more than traditional advertisements

With these numbers, I say even a crappy business can benefit from social media because this is your chance. Your avenue to speak. And I don't mean to speak just with words, other than to say "Thanks for bringing this to our attention! We are listening and learning from your valuable input.  Please stay tuned." 

First of all, if you haven't heard, let me share with you that if you are a crappy business, even one that is not on Facebook, Twitter, Google+ or any other social site, it is highly likely that people are talking about you and your business on these sites. And yes, this is probably hurting your reputation dramatically, which translates into your bottom line...SALES!

Being able to identify what others are saying about you and your business online is the perfect opportunity to respond. And not just by responding to a direct comment with a direct comment. I mean this is your chance to speak by listening, learning and improving!

Listen to why people are making comments:
  1. Is it the products you sell? Are they of poor quality, prices too high, not enough variety or sizes, etc.?
  2. Is it your staff?  Are they rude? Does their personality fit with that of your customers? Are they knowledgeable about your products, service & business? Are they inattentive or too pushy? Are they unprofessional, have poor hygiene or wear inappropriate attire?
  3. Is your place of business too crowded, uncleanly, or inaccessible to those with mobility issues?
  4. Have you handled customer complaints poorly? Have you provided proper training to your staff on dealing with customer complaints or product issues?
  5. Are your current or ex-employees saying things about you and your business online?
It is wonderful that wonderful AND non-wonderful comments are being made about any or all of these things about you and/or your business online!!  Why? Because new goals and paths have just been handed to you for improvement. And if you have read this far than it is my assumption that you are a business who wants to remain in business:)

Learn what you can do to remedy any issues.  (We love brainstorming with a group of close and not-so-close individuals by bringing them into the environment to explore for a bit, then we ask specific questions to get a good discussion going)  We include customers, suppliers, friends or people off the street).

Improve by implementing your changes and then splash it all over social media and if possible, directly to the person or people that helped you get to the point of improvement...the complainers.

But don't stop there!  With our world becoming much smaller due to online technology, use social media as a consistent monitor for your business to remain in existence and for growth and success for many years to come

We've all heard that there is no such thing as bad feedback because it helps us to further develop. And in this case, now that social media has come along, we are very fortunate that we don't have to spend tons of time digging to find out how we can improve in order to stay in business. It's all at our fingertips with online tools available for us to find out what people are saying about us all, so let's use them together:)  Together we stand:)

HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario


Also find us on FacebookPinterestTwitter

Monday, January 19, 2015

Why Realtors Need To Be Using Social Media

According to a December 29th Publication by Metro News "More people are living alone today than at any other point in history, and the single-person household is now the fastest-growing category in Canada’s real estate market."

“We’re seeing more single women entering into the housing market, as income levels, changing demographics and lifestyle patterns shift purchasing habits,” Marcia Moffat, head of home equity financing at RBC, said in a release.

“A lot of my customers are women because, and I don’t mean to generalize, they tend to have stronger applications because they are showing less debt, better savings,” said Toronto-based broker Jake Abramowicz

But if you're in the Real Estate biz you already knew that so we're here to share these statistics with you:
  • 2 out of 3 Canadians use social media in one form or another (85% are 18 or older)

  • More than 10 million Canadians use Twitter; Men: 49% VS Women: 51% AND remember woman are more socially engaged which means they tend to share more often than men
  • More than 19 million Canadians use Facebook (over half of the Canadian population); Men 46% VS Women 54% AND Women are 18% more likely than men to follow a brand on Facebook
  • More than 3.8 million Canadians use Pinterest; 2.5 million of them are women
  • More than 5 million Canadians use Instagram and although the age is teen through 20's, this is one of the fastest growing platforms for popularity AND is one of the largest platforms for people sharing content.

  • YouTube reaches more adults aged 18-34 than any cable network; almost 50/50 when it comes to Women and Men.  WATCH THIS! Canada Online Video Trends

So, you can see why, if you are a real estate agent, broker or brokerage it makes sense to be using Social Media.  You owe it to your sellers!

HM Coordinator can help you determine which social media platforms you should be on as well as what and when to post to be sure your audience connects with you time after time.  We can set you up, manage it for you or provide the training you need to offer a compelling social media presence.

Remember:  The cost is low and the learning curve is manageable, but it does take more than marketing knowledge to utilize these channels effectively  You’ll need someone who also has a creative flair, writing talent, adaptability, and the social skills to professionally interact with your audience online.

(We can also offer exclusivity packages within certain geographical regions...just ask)

References: canadian';;

HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario


Also find us on FacebookPinterestTwitter

Monday, January 5, 2015

January 2015; Winter Sweetness


January is the month of fresh air, fresh ideas and a time of 're's'.

  • Renew your energy: Shrug your shoulders while outdoors on a brisk day whether sunshine or cloud, smile, take a breath and move on.
  • Revive old articles, posts & newsletters: Re-read and allow them to fertilize new ideas.
  • Reclaim your creative confidence: Step out of your comfort zone & do something that makes you uncomfortable; Stop what you're doing, look at the clouds & draw what you see. Don't take the time to colour inside the lines for once.
  • Re-establish relationships with those you've let slip away: Call, face-time, or skype instead of texting or emailing; actually listen and respond after you've asked how they are.
  • Remember, innovation isn't always about a plan, it's about having ideas and flying by the seat of your pants once in awhile.

HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario

We are currently accepting new clients; if you would like to meet with us to discuss how we can help your brand or small businesses grow substantially through the power of social media, contact us at


Also find us on FacebookPinterestTwitter

Friday, December 19, 2014

Wishing Everyone a Safe & Happy Holiday!

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at


Also find us on FacebookPinterestTwitter

Thursday, December 11, 2014

Best Of The Best Holiday Gift Ideas

Image courtesy of

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at


Also find us on FacebookPinterestTwitter

Thursday, December 4, 2014

Shout Out to Great People & Resources

We didn't want 2014 to end without mentioning some of the great people we had the pleasure of meeting as well as some fabulous resources that we discovered that made our workdays much more streamlined.  These mentions are only the tip of the iceberg so that we can keep this post from being waaay too long.

Individually, one of the first people we want to mention is a lawyer within the City of Kawartha Lakes, Robert Nagel.  We've met other lawyers who are thorough, experienced, knowledgeable and even rather nice but never one that is all of that in one complete package.  Until we met Robert.

It wasn't just his professional attributes that Robert brought to the table, but his down to earth friendliness that made every meeting a comfortable experience.  He went above and beyond what any expectations were that we may have had and even during trying times of a legal situation, we always looked forward to our meetings with Robert because of his personality.  He never displayed showiness, superiority or assertiveness, that which we have encountered with other legal representatives, and we always shared lots of smiles and even a few laughs during our meetings.

If you are looking for legal services in the area of Real Estate, Wills & Power of Attorneys, Estates, Corporate or Commercial in the City of Kawartha Lakes we highly recommend Robert Nagel. 

You can reach Robert by calling 705-328-2727 or by email at .

Another fabulous professional in the City of Kawartha Lakes is Darolyn Jones, Realtor & Broker. Darolyn is one of the kindest women we've met.  When it comes to business she is an expert in her industry but also brings a wealth of knowledge to any discussion well beyond Real Estate.  She pulls no punches when it comes to integrity and she has the patience of an angel when things need to get done. She is truly a woman who knows her stuff and sincerely surpassed any expectations we had in our professional dealings with her. And did we mention that she has a smile that brightens any room?

If you are looking for someone to assist you in buying or selling any property, we highly recommend Darolyn Jones.  Her tag line of providing 'Service that Moves you' justly represents what you will receive.  Darolyn is a Broker of Record and recently acquired independent ownership of Realty Executives Way Ltd. in the Kawartha's. 

Next on our list we'd like to mention We have been using this resource for stock music for our projects for about 6 years now.  Dan O'Connor is an acoustic rock singer songwriter who enjoys experimenting with all kinds of instrumental styles. His tracks include everything from techno pop, acoustic rock, tribal house, reggae mix, instrumental and so much more!!

Up until June 10th of this year provided music that could be licensed for free, requesting donations be made to support his time to add new music on a regular basis. Due to his music often being claimed by companies on YouTube without his permission and being used in other ways not allowed by the license, Dan stopped offering free licensing and downloads to protect those who use his music correctly. Currently, offers individual tracks for sale or you can purchase 77 Royalty Free Music MP3 Tracks for legal use in your video, apps, games, films or other media for a fee of $49.95 US, which is an awesome deal!

We use music in our videos and slideshows to set the tone of images and video footage and to enhance our viewers experience. Statistics prove that viewers spend a longer duration of time watching a video with sound and are more inclined to return to watch it repeatedly if they enjoy their experience.

We highly recommend because of the wide variety of options in music available, constant additions of new tracks and because of Dan's professional service delivery.

And last for this post, we'd like to mention Zamzar Ltd.  Zamzar is a web application to convert files. It was created by brothers Mike and Chris Whyley in England. It allows a user to convert files without downloading a software tool, and supports over 1,000 different conversion types.

Many times our clients send us PDF images to be used when promoting their products or services that we would like to manipulate by adding text onto or below the image, get creative by changing colours, adding a frame or combine it with or within other images.  Without these being in an 'image' format this would be impossible.  That's where Zamzar comes in!

We simply go to and follow the instructions by choosing the file on our computer that we want to convert, select which format we want to convert the file into, type in our email address and click the convert button.  Zamzar immediately sends an email with a link to our email which we copy and paste to open the link to where the new file is and then choose whether to download the zipped file or regular file and voila, we have the JPeg, GIF or whatever file we need to work with to do our magic.

Zamzar has saved our day on many occasions and we highly recommend it because it ALWAYS works for us.

Find Zamzar at as well as at (@zamzar)

We hope you enjoy the opportunity as much as we do to learn about great people and services in and beyond the Kawartha Lakes!

We look forward to receiving any comments or questions you may have about this post.

If you know of a business or professional in Ontario who could benefit from promoting their products and/or services online, please tell them about HM Coordinator. 

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at


Also find us on FacebookPinterestTwitter

Friday, November 7, 2014

Addressing NO!SPEC Concerns

Anyone following social channels for HM Coordinator already knows that we held a logo competition back in October of this year for secondary school students from Kawartha Lakes to participate in.

It appears some business professionals may have concerns in regards to us offering this initiative, as we received a tweet from a local business, PB&J, with a link to a website for No!Spec

First of all we’d like to thank PB&J ( @addpbj & @nospec ) for sharing this website with us.

Secondly, our thoughts are that perhaps, PB&J was not fully aware of the details of our competition, which may have raised some concerns on their part, enough to want to share this website with us.

After taking the time to review the No!Spec website we'd like to share the following:

Who is No!Spec:
  • A group of designers who have banded together to educate the public about speculative work.

No!Spec Concerns:
  • “designers will often be asked to submit work under the guise of either a contest or an entry exam on actual, existing jobs as a ‘test’ of their skill.”
  • “designers in essence work free of charge and with an often falsely advertised, overinflated promise for future employment; or are given other insufficient forms of compensation.”
  • The client “chooses on the basis of “the prettiest design.”
  • “designers are the ones with the training, the ones with the marketing experience.”

To address these concerns we would like to share that this ‘contest’ was offered only to students attending secondary school and not designers; therefore, participants had no prior training to the ‘contest’. In fact, every participant identified that they had never used any type of illustration program prior to the ‘contest’. Whatever marketing experience they had was that which may have been learned from within their secondary school curriculum.

The ‘prettiest’ design was not chosen in this ‘contest’. In fact, no matter which design had been chosen, only the concept would have been taken into consideration due to the lack of skill set that each participant had, but that was anticipated in the beginning.  The intent was to have a professional re-design the logo from the beginning while also providing an enriching and explorative opportunity to local youth.

We would also like to share how this ‘contest’ came to be.

Heather McMahon, Owner of HM Coordinator, has worked in the past as both an employee of the Durham District School Board as well as contract staff on numerous initiatives with and for several School Boards as well as with the Ministry of Education through the Province of Ontario.

Heather has always had an interest in assisting both elementary and secondary school students to help them bridge their in-class learning with experiences of learning beyond the classroom. “These types of experiences allow students to not only apply what they may have learned in class, but also to explore interests outside of their in-school curriculum. By allowing students to participate in these types of initiatives, our young people are able to expand their knowledge and skill sets, to help them make more informed career choices. This type of learning and exploring of interests and skills goes much further than beyond what our school classrooms can offer”.

Heather has been a community partner of several School Boards in numerous communities for many years.  She is always there to accept the opportunity to speak to young people about being an entrepreneur, starting a small business, as well as her own career path. She has coordinated many workshops and events where elementary, secondary school students and even educators have participated, to learn more about career destinations and requirements.

She is well known by professionals and businesses in many industries from Skilled Trades, Retail, Health Care and Service as she has frequently called upon these to partner with her to be able to offer great learning opportunities for young people.

The students who participated in the Design Our Logo competition had the opportunity to learn new skills, test their abilities and explore a new career, hands-on.  An open invitation was received by school administrators and educators to call upon them should we have any other similar type opportunities for students to participate in.

We stand behind our logo competition as being a worthwhile opportunity for both the participants and our business and feel that students were compensated more than fairly for their participation and skill level. The chosen submission was passed on to a professional graphic designer, also a young graduate of Kawartha Lakes, and full compensation was paid for his services to take the concept and re-create the design.

We look forward to offering continued opportunities for youth to learn beyond the classroom and encourage other businesses to do the same.

We encourage PB&J or anyone else to comment or contact us, should they have further questions or concerns.

HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario


Also find us on FacebookPinterestTwitter