Monday, January 19, 2015

Why Realtors Need To Be Using Social Media

According to a December 29th Publication by Metro News "More people are living alone today than at any other point in history, and the single-person household is now the fastest-growing category in Canada’s real estate market."

“We’re seeing more single women entering into the housing market, as income levels, changing demographics and lifestyle patterns shift purchasing habits,” Marcia Moffat, head of home equity financing at RBC, said in a release.

“A lot of my customers are women because, and I don’t mean to generalize, they tend to have stronger applications because they are showing less debt, better savings,” said Toronto-based broker Jake Abramowicz

But if you're in the Real Estate biz you already knew that so we're here to share these statistics with you:
  • 2 out of 3 Canadians use social media in one form or another (85% are 18 or older)

  • More than 10 million Canadians use Twitter; Men: 49% VS Women: 51% AND remember woman are more socially engaged which means they tend to share more often than men
  • More than 19 million Canadians use Facebook (over half of the Canadian population); Men 46% VS Women 54% AND Women are 18% more likely than men to follow a brand on Facebook
  • More than 3.8 million Canadians use Pinterest; 2.5 million of them are women
  • More than 5 million Canadians use Instagram and although the age is teen through 20's, this is one of the fastest growing platforms for popularity AND is one of the largest platforms for people sharing content.

  • YouTube reaches more adults aged 18-34 than any cable network; almost 50/50 when it comes to Women and Men.  WATCH THIS! Canada Online Video Trends

So, you can see why, if you are a real estate agent, broker or brokerage it makes sense to be using Social Media.  You owe it to your sellers!

HM Coordinator can help you determine which social media platforms you should be on as well as what and when to post to be sure your audience connects with you time after time.  We can set you up, manage it for you or provide the training you need to offer a compelling social media presence.

Remember:  The cost is low and the learning curve is manageable, but it does take more than marketing knowledge to utilize these channels effectively  You’ll need someone who also has a creative flair, writing talent, adaptability, and the social skills to professionally interact with your audience online.

(We can also offer exclusivity packages within certain geographical regions...just ask)

References: canadian'sinternet.com; wendymcclelland.com; strategicobjectives.com

HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario


media@hmcoordinator.com

705-879-2689


Also find us on FacebookPinterestTwitter

Monday, January 5, 2015

January 2015; Winter Sweetness

 


January is the month of fresh air, fresh ideas and a time of 're's'.

  • Renew your energy: Shrug your shoulders while outdoors on a brisk day whether sunshine or cloud, smile, take a breath and move on.
  • Revive old articles, posts & newsletters: Re-read and allow them to fertilize new ideas.
  • Reclaim your creative confidence: Step out of your comfort zone & do something that makes you uncomfortable; Stop what you're doing, look at the clouds & draw what you see. Don't take the time to colour inside the lines for once.
  • Re-establish relationships with those you've let slip away: Call, face-time, or skype instead of texting or emailing; actually listen and respond after you've asked how they are.
  • Remember, innovation isn't always about a plan, it's about having ideas and flying by the seat of your pants once in awhile.




HM Coordinator is a Social Media Services & Training business
in the City of Kawartha Lakes
serving clients throughout Ontario

We are currently accepting new clients; if you would like to meet with us to discuss how we can help your brand or small businesses grow substantially through the power of social media, contact us at

media@hmcoordinator.com

705-879-2689


Also find us on FacebookPinterestTwitter

Friday, December 19, 2014

Wishing Everyone a Safe & Happy Holiday!



HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at

media@hmcoordinator.com


705-879-2689



Also find us on FacebookPinterestTwitter

Thursday, December 11, 2014

Best Of The Best Holiday Gift Ideas

Image courtesy of Pixabay.com

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at

media@hmcoordinator.com


705-879-2689



Also find us on FacebookPinterestTwitter

Thursday, December 4, 2014

Shout Out to Great People & Resources


We didn't want 2014 to end without mentioning some of the great people we had the pleasure of meeting as well as some fabulous resources that we discovered that made our workdays much more streamlined.  These mentions are only the tip of the iceberg so that we can keep this post from being waaay too long.



Individually, one of the first people we want to mention is a lawyer within the City of Kawartha Lakes, Robert Nagel.  We've met other lawyers who are thorough, experienced, knowledgeable and even rather nice but never one that is all of that in one complete package.  Until we met Robert.



It wasn't just his professional attributes that Robert brought to the table, but his down to earth friendliness that made every meeting a comfortable experience.  He went above and beyond what any expectations were that we may have had and even during trying times of a legal situation, we always looked forward to our meetings with Robert because of his personality.  He never displayed showiness, superiority or assertiveness, that which we have encountered with other legal representatives, and we always shared lots of smiles and even a few laughs during our meetings.

If you are looking for legal services in the area of Real Estate, Wills & Power of Attorneys, Estates, Corporate or Commercial in the City of Kawartha Lakes we highly recommend Robert Nagel. 

You can reach Robert by calling 705-328-2727 or by email at rnagel@bellnet.ca .


Another fabulous professional in the City of Kawartha Lakes is Darolyn Jones, Realtor & Broker. Darolyn is one of the kindest women we've met.  When it comes to business she is an expert in her industry but also brings a wealth of knowledge to any discussion well beyond Real Estate.  She pulls no punches when it comes to integrity and she has the patience of an angel when things need to get done. She is truly a woman who knows her stuff and sincerely surpassed any expectations we had in our professional dealings with her. And did we mention that she has a smile that brightens any room?

If you are looking for someone to assist you in buying or selling any property, we highly recommend Darolyn Jones.  Her tag line of providing 'Service that Moves you' justly represents what you will receive.  Darolyn is a Broker of Record and recently acquired independent ownership of Realty Executives Way Ltd. in the Kawartha's. 



Next on our list we'd like to mention danosongs.com. We have been using this resource for stock music for our projects for about 6 years now.  Dan O'Connor is an acoustic rock singer songwriter who enjoys experimenting with all kinds of instrumental styles. His tracks include everything from techno pop, acoustic rock, tribal house, reggae mix, instrumental and so much more!!



Up until June 10th of this year danosongs.com provided music that could be licensed for free, requesting donations be made to support his time to add new music on a regular basis. Due to his music often being claimed by companies on YouTube without his permission and being used in other ways not allowed by the license, Dan stopped offering free licensing and downloads to protect those who use his music correctly. Currently, danosongs.com offers individual tracks for sale or you can purchase 77 Royalty Free Music MP3 Tracks for legal use in your video, apps, games, films or other media for a fee of $49.95 US, which is an awesome deal!

We use music in our videos and slideshows to set the tone of images and video footage and to enhance our viewers experience. Statistics prove that viewers spend a longer duration of time watching a video with sound and are more inclined to return to watch it repeatedly if they enjoy their experience.

We highly recommend danosongs.com because of the wide variety of options in music available, constant additions of new tracks and because of Dan's professional service delivery.



And last for this post, we'd like to mention Zamzar Ltd.  Zamzar is a web application to convert files. It was created by brothers Mike and Chris Whyley in England. It allows a user to convert files without downloading a software tool, and supports over 1,000 different conversion types.

Many times our clients send us PDF images to be used when promoting their products or services that we would like to manipulate by adding text onto or below the image, get creative by changing colours, adding a frame or combine it with or within other images.  Without these being in an 'image' format this would be impossible.  That's where Zamzar comes in!

We simply go to zamzar.com and follow the instructions by choosing the file on our computer that we want to convert, select which format we want to convert the file into, type in our email address and click the convert button.  Zamzar immediately sends an email with a link to our email which we copy and paste to open the link to where the new file is and then choose whether to download the zipped file or regular file and voila, we have the JPeg, GIF or whatever file we need to work with to do our magic.

Zamzar has saved our day on many occasions and we highly recommend it because it ALWAYS works for us.

Find Zamzar at zamzar.com as well as at facebook.com/zamzar blog.zamzar.com  twitter.com/zamzar (@zamzar)

We hope you enjoy the opportunity as much as we do to learn about great people and services in and beyond the Kawartha Lakes!

We look forward to receiving any comments or questions you may have about this post.

If you know of a business or professional in Ontario who could benefit from promoting their products and/or services online, please tell them about HM Coordinator. 

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes
servicing clients throughout Ontario

We are currently accepting new social media clients, so if you would like to procure our services, contact us at

media@hmcoordinator.com

705-879-2689


Also find us on FacebookPinterestTwitter

Friday, November 7, 2014

Addressing NO!SPEC Concerns

Anyone following social channels for HM Coordinator already knows that we held a logo competition back in October of this year for secondary school students from Kawartha Lakes to participate in.

It appears some business professionals may have concerns in regards to us offering this initiative, as we received a tweet from a local business, PB&J, with a link to a website for No!Spec http://www.nospec.com/faq.

First of all we’d like to thank PB&J ( @addpbj & @nospec ) for sharing this website with us.

Secondly, our thoughts are that perhaps, PB&J was not fully aware of the details of our competition, which may have raised some concerns on their part, enough to want to share this website with us.

After taking the time to review the No!Spec website we'd like to share the following:

Who is No!Spec:
  • A group of designers who have banded together to educate the public about speculative work.

No!Spec Concerns:
  • “designers will often be asked to submit work under the guise of either a contest or an entry exam on actual, existing jobs as a ‘test’ of their skill.”
  • “designers in essence work free of charge and with an often falsely advertised, overinflated promise for future employment; or are given other insufficient forms of compensation.”
  • The client “chooses on the basis of “the prettiest design.”
  • “designers are the ones with the training, the ones with the marketing experience.”

To address these concerns we would like to share that this ‘contest’ was offered only to students attending secondary school and not designers; therefore, participants had no prior training to the ‘contest’. In fact, every participant identified that they had never used any type of illustration program prior to the ‘contest’. Whatever marketing experience they had was that which may have been learned from within their secondary school curriculum.

The ‘prettiest’ design was not chosen in this ‘contest’. In fact, no matter which design had been chosen, only the concept would have been taken into consideration due to the lack of skill set that each participant had, but that was anticipated in the beginning.  The intent was to have a professional re-design the logo from the beginning while also providing an enriching and explorative opportunity to local youth.

We would also like to share how this ‘contest’ came to be.

Heather McMahon, Owner of HM Coordinator, has worked in the past as both an employee of the Durham District School Board as well as contract staff on numerous initiatives with and for several School Boards as well as with the Ministry of Education through the Province of Ontario.

Heather has always had an interest in assisting both elementary and secondary school students to help them bridge their in-class learning with experiences of learning beyond the classroom. “These types of experiences allow students to not only apply what they may have learned in class, but also to explore interests outside of their in-school curriculum. By allowing students to participate in these types of initiatives, our young people are able to expand their knowledge and skill sets, to help them make more informed career choices. This type of learning and exploring of interests and skills goes much further than beyond what our school classrooms can offer”.

Heather has been a community partner of several School Boards in numerous communities for many years.  She is always there to accept the opportunity to speak to young people about being an entrepreneur, starting a small business, as well as her own career path. She has coordinated many workshops and events where elementary, secondary school students and even educators have participated, to learn more about career destinations and requirements.

She is well known by professionals and businesses in many industries from Skilled Trades, Retail, Health Care and Service as she has frequently called upon these to partner with her to be able to offer great learning opportunities for young people.

The students who participated in the Design Our Logo competition had the opportunity to learn new skills, test their abilities and explore a new career, hands-on.  An open invitation was received by school administrators and educators to call upon them should we have any other similar type opportunities for students to participate in.

We stand behind our logo competition as being a worthwhile opportunity for both the participants and our business and feel that students were compensated more than fairly for their participation and skill level. The chosen submission was passed on to a professional graphic designer, also a young graduate of Kawartha Lakes, and full compensation was paid for his services to take the concept and re-create the design.

We look forward to offering continued opportunities for youth to learn beyond the classroom and encourage other businesses to do the same.

We encourage PB&J or anyone else to comment or contact us, should they have further questions or concerns.

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:
media@hmcoordinator.com
705-879-2689



Find us on Facebook, Pinterest, Twitter

Friday, October 31, 2014

How Did Halloween Get Started?


Halloween has Celtic origins. In pre-Christian times, many people believed that spirits from the underworld and ghosts of dead people could visit the world of the living on the night of October 31. These spirits could harm the living or take them back to the underworld. To avoid this, people started dressing up as ghosts and spirits if they left their homes on October 31. They hoped that this would confuse the ghosts and spirits.


Halloween was also a time, when spirits might give messages to people. In some areas, it was traditional for unmarried girls to poor molten lead into water. The shape that the lead took when it hardened was seen as a clue to the professions of their future husbands. Halloween traditions were brought to Canada by Irish and Scottish immigrants. Halloween is now celebrated in a range of other countries, including the United States, the United Kingdom, Ireland and Australia.

Courtesy timeanddate.com

HM Coordinator is a Social Media Management & Training business
in the City of Kawartha Lakes

Servicing clients throughout Ontario

For more information contact:
hmcoordinator@gmail.com
705-879-2689



Find us on FacebookPinterestTwitter