Is this you?
If so, let me share this with you: Did you you know that having inactive social media accounts such as Twitter, LinkedIn, Blogger, Pinterest, Facebook or any other sites that fall under the term Social Sites, is worse than not having them at all?
Many times we find that our own clients have set up accounts on these sites, sometimes with the best of intentions only to find that there are not enough hours in the day to learn how to be productive on these sites or to learn how to use them at all. That's where we come in.
Why is it so important to be active on these sites once you set them up? The potential of frustrating those 'could be' customers or just plain coming across like a business that starts something but never finishes anything is something to consider. The last thing any business wants to do is give the perception that they are flippant and don't jump in with both feet.
Here are a few examples that i've recently came across:
1. Business owners who have said "I think someone set up a Facebook page for me."
2. Business owners who have said "I got an email to join Twitter so i did but i don't know what it is."
3. A blog linked from a website that hasn't been active since 2009, or a link that says "find out more here" that is not active so it takes you to an error page
4. Businesses that say they have created a Facebook page but when we search for it, there is only a name or part of with nothing else.
5. Business owners that tell us they have a Facebook or LinkedIn account and when we search for them on the site we find 3 or more with slightly different names because they didn't know how to delete them so they kept making new ones.
6. Clients that tell us they have no social media accounts when in fact we find that they do but they have no recollection of setting them up or having anyone else do it for them. Or vise versa, they say "oh, yeh, i think so and so set something up for me a few years ago."
If any of these above examples are you then you need us to help you out.
A Note From dmgbluegill.com : "Commit To Your Social Media -
Having an inactive social media page is worse than not having one at all. There’s a certain sinking feeling that comes from visiting a company’s Facebook and seeing that it was highly involved a year ago, posting daily, building a community, but has since let its page sit stagnant.
It seems silly, but that can lead users to question whether your business has hit hard times. What’s important is a cadence of content that the user is conditioned to expect."
JOHN BERKOWITZ, Yodle says, “Too many business owners jump into social media without a plan or the resources to maintain an active and productive conversation within their community of customers, prospects and employees. Social media is not a “set it and forget it” medium. It’s better to not participate than to participate poorly or passively.”
ALEXANDRA LEVIT, Inspiration at Work says, “Too many business owners simply set up a social media profile to “check the box,” and then ignore it from that point on. Having an inactive social media presence is actually worse than having none at all. If you want customers to take you seriously, interact on a regular basis and keep your channels hopping with activity. “
Some of you may be thinking, 'well, that's a bit extreme' but truly, remember we get one chance to make a first impression so it better be a good one if we want to stay in business. With the higher percentage of the world's population searching and shopping online and talking about our products and services through social sites, is it worth the risk of making that poor first impression?
What can you do? Make the decision to either get active on these sites that are in existence or delete/suspend these accounts so that anytime anyone finds you on the internet the only information they find about you and your business is current, relevant and hopefully positive.
If you need help we are here. This is what we do; help you plan, set you up, train you how, post for you or all of the above. We would be more than happy to assist you with your social sites.
For more information give us a call at 705-879-2689
Email us at firstname.lastname@example.org