Tuesday, September 23, 2014

And They're Off!!

Students from Fenelon Falls Secondary School in Kawartha Lakes have signed up for a chance to win $100 AND a chance for job opportunities!!

HM Coordinator's 'Design Our Logo' competition kicked off yesterday after registered students all received Rules and Regulations for the competition.  The registration was open to all Secondary School students within the City of Kawartha Lakes but all registrations came from Fenelon Falls Secondary School.

The students have two weeks to put their artistic and technology skills to the test before submitting their best logos on October 5th!

The logo must reflect the Mission Statement of HM Coordinator, include specific text and be submitted in various specific formats to be considered as an eligible submission.

Digital logos will be judged according to originality, concept/relevance, creativity and impact.

We wish all participants the best of luck!!

HM Coordinator is a Social Media Management & Training business

in the City of Kawartha Lakes, Ontario

For more information contact:


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Wednesday, September 10, 2014

City of Kawartha Lakes Secondary School Students DESIGN OUR LOGO COMPETITION!

Design Our Logo Competition!!
for Secondary School Students in
Kawartha Lakes
Sign up Now for your chance to win $100

Students attending Secondary School in Kawartha Lakes are encouraged to register to compete to be the winner of the new logo for HM Coordinator.

Winner will recieve $100 plus recognition for being the designer of our new business logo.

HM Coordinator is a Social Media Management & Training business in the City of Kawartha Lakes, Ontario and we are seeking participation from local students to Design Our New Logo!!

For full details click here

For more information contact:

HM Coordinator

Find us on FacebookPinterestTwitter

Tuesday, September 9, 2014

What Does a Social Media Manager, Community Manager,Social Coordinator, Social Consultant...Do?

Since we are asked this question at least once each week, we thought it was time to write about what it is that we do.

By Heather McMahon
A day in my life as a Social Media Manager and Trainer includes:

  • developing promotional strategies
  • set up of social media sites
  • posting on Facebook
  • tweeting on Twitter
  • pinning and re-pinning on Pinterest
  • making recommendations on Foursquare
  • developing articles to post on Blogger
  • creating videos and slideshows for YouTube
  • posting on Google+
  • monitoring analytical reports
  • (those are just a few of the social sites i use)
  • training and support
  • developing checklists for clients and their staff

I do all of the above for a variety of clients in the retail and service industry such as: ladies or men's clothing stores, landscaping businesses, pool suppliers and installers, real estate, auto dealers, restaurants, campgrounds, resorts, sporting good suppliers and many more.

Specifically these businesses want me to promote:

  • products
  • events
  • sales
  • news
  • tips
  • tutorials
  • staff
  • opinions
  • and more

How I promote the above:

  • create content - write articles, newsletters, 
  • develop slideshows & videos - edit images, add text, voice overs, add music
  • curate content - research/source & secure relevant content
  • create online contests, surveys
  • engage and respond to online comments and questions

I am a planner, marketer & analyzer who provides customer service and who builds connections.

I am the thread connecting my clients to their customers and clients.

I am the ‘online’ face of my client's brand who interacts with their audiences, customers and potential customers online, all the while creating a buzz for their business.

What else do I do?

  • troubleshoot technical issues and online presence - emails, websites, social media
  • constantly review online links to ensure proper functionality
  • consistently learn and flow with the changes of anything and everything online
  • manage entire cross promotion to ensure all forms of advertising melt together
  • train new clients, past clients - all social media channels, computer software such as MS Office/Picasa/Paint, Windows 8 Operating System, MacOS x, various internet search engines, various email programs, customer service, online etiquette, iPhone features and usage
  • reformat images
  • shorten links
  • correspond with web hosting sites and clients' website developers
  • provide ongoing support
  • set up product displays for images
  • take photos
  • develop and grow followers, online communities
  • and more

This is not a 9-5 job nor an 8 hour per day job.  This job is days, evenings, nights, weekends, and holidays.  I have access to all social media apps at pretty much all times pretty much every day to stay on top of the activity of my clients.  This is the internet and this is worldwide, therefore I’m prepared for anything.

Do I do this alone?  No;  my 8 years of experience as a staffing specialist, more years as a training facilitator and being known as a network extraordinaire, provides me with the benefits of being able to source and secure other skilled professionals so that i am able to operate my business in a collaborative approach.  This allows HM Coordinator to offer full online services in strategic marketing, logo design, website design and set up, social media set up, integration and analysis and training.

I am in business because of my passion for helping others grow and succeed, a family trait.  It is how I was raised.

Being a small business owner myself, I clearly understand what it takes to not only grow a business but more importantly to stay in business: hard work, integrity, kindness, and knowing how to spread the word online in an ever-changing world of communication.

If we can be of any assistance to you or your business, please don't hesitate to contact:

HM Coordinator

Find us on Facebook, Pinterest, Twitter

Wednesday, August 20, 2014

What Is A Domain? Do I Have One?

We're realizing as we continue to build our client base, that there are still a significant number of professional individuals out there that do not understand the lingo when it comes to online information. Even those that have hired someone else to develop a website for them do not understand what they have, what they pay for and what is available to them sometimes.

I'm going to keep this post short and simple as not to provide you with too much information.

"Registering your domain name is the first step in establishing your online presence and reaching visitors." i.e. your website name/address.  Our domain name is hmcoordinator.com

"Your website will be made with a series of files, so you'll need a place to store those files. You store them on another company's servers (with a hosting service). Most webhosting services will also be able to register a domain name for you."

It costs to register a domain name and it costs to have webhosting.

Generally, the cost to register a domain name is between $7.00 and $40.00 per year.  We have seen them for more and for less.

Webhosting costs anywhere between $50.00 and $100 per year but again, we have seen for less and for more.  We currently use a blog so have no webhosting fees because Blogspot, also known as Blogger, is owned by Google and is free to use.  We have our domain hmcoordinator.com redirected to Heather's blog address which is actually hmcmahon.blogspot.ca

Now, as you read this post, we want you to look at the top of your page on the long line that says either http:// or www. with an address next to it.  On this site, you should see either www.hmcoordinator.com or http://www.hmcoordinator.com/2014_08_01_archive.html or   http://www.hmcoordinator.com/2014/08/what-is-domain-do-i-have-one.html .
What you are looking at is the URL (Uniform Resource Locator), which contains our domain name, hmcoordinator.com and the rest of the instructions to where the internet can find this particular article.

"Domain names function on the Internet in a manner similar to a physical address in the physical world. Each part of the domain name provides specific information. These pieces of information enable web browsers", such as Google Chrome, Internet Explorer, FireFox, etc., to locate the web page.  Your web page. The naming system is closely regulated in order to prevent confusion or duplicate addresses.  Just like there would not be a duplicate address in a city on a street so people can find you when you give them directions, your domain offers the same clear directions so that people can find you on your website.

So, remember, "registering a domain name will get a new website halfway to the Internet. You must also find a company to host the website. This means paying a company to use their server, or computer space, to “park” a web site. Web hosting companies keep their servers live, or always on and connected to the Internet, so that people can always access the web sites." 

When you select your webhost (the company to host your domain/website), you will also have the opportunity to add other services, which are usually offered as packages, so you need to ask what your fee includes and what other things you can purchase.

For example, there may be a variety of email packages you can choose from which include the same extension as your domain name.  In our situation, these could be heather@hmcoordinator.com, info@hmcoordinator.com, social@hmcoordinator.com, or whatever we would prefer, really.  And these email packages come with different options so if you don't understand these, ask to have them explained.

Many times, we find while dealing with a webhost on behalf of a client, our client has already paid to use a particular email address or more than one, and they are not taking advantage of using this because they don't understand what they have.  Part of this is because many webhost companies forget that all of us do not live and breath the same things they do each day.  They forget to tell us what else we have purchased or explain what else we can purchase. Or they have explained it to us but using terminology we do not understand. 

Our suggestion, ask what you don't understand until you do and if we can be of any further help to get you to where you need to be, by all means email us:)  We love to help! 

Thank you for letting us share with you and please note the resources below that were used to assist in writing this post.

Have a wonderful day!

Resources via:

What Is My IPAddress

Friday, April 25, 2014

I Think I Set Up A Twitter Account For My Business??

Is this you?

If so, let me share this with you:  Did you you know that having inactive social media accounts such as Twitter, LinkedIn, Blogger, Pinterest, Facebook or any other sites that fall under the term Social Sites, is worse than not having them at all?

Many times we find that our own clients have set up accounts on these sites, sometimes with the best of intentions only to find that there are not enough hours in the day to learn how to be productive on these sites or to learn how to use them at all.  That's where we come in.

Why is it so important to be active on these sites once you set them up?  The potential of frustrating those 'could be' customers or just plain coming across like a business that starts something but never finishes anything is something to consider.  The last thing any business wants to do is give the perception that they are flippant and don't jump in with both feet.

Here are a few examples that i've recently came across:

1.  Business owners who have said "I think someone set up a Facebook page for me."

2.  Business owners who have said "I got an email to join Twitter so i did but i don't know what it is."

3.  A blog linked from a website that hasn't been active since 2009, or a link that says "find out more here" that is not active so it takes you to an error page

4.  Businesses that say they have created a Facebook page but when we search for it, there is only a name or part of with nothing else.

5.  Business owners that tell us they have a Facebook or LinkedIn account and when we search for them on the site we find 3 or more with slightly different names because they didn't know how to delete them so they kept making new ones.

6.  Clients that tell us they have no social media accounts when in fact we find that they do but they have no recollection of setting them up or having anyone else do it for them.  Or vise versa, they say "oh, yeh, i think so and so set something up for me a few years ago."

If any of these above examples are you then you need us to help you out.

A Note From dmgbluegill.com :  "Commit To Your Social Media - 

Having an inactive social media page is worse than not having one at all. There’s a certain sinking feeling that comes from visiting a company’s Facebook and seeing that it was highly involved a year ago, posting daily, building a community, but has since let its page sit stagnant. 

It seems silly, but that can lead users to question whether your business has hit hard times. What’s important is a cadence of content that the user is conditioned to expect."

JOHN BERKOWITZ, Yodle says, “Too many business owners jump into social media without a plan or the resources to maintain an active and productive conversation within their community of customers, prospects and employees. Social media is not a “set it and forget it” medium. It’s better to not participate than to participate poorly or passively.”
ALEXANDRA LEVIT, Inspiration at Work says, “Too many business owners simply set up a social media profile to “check the box,” and then ignore it from that point on. Having an inactive social media presence is actually worse than having none at all. If you want customers to take you seriously, interact on a regular basis and keep your channels hopping with activity. “

Setting up any social media site is like saying you're going to do something and in this case, you are telling the world you are going to do something...provide product or service information, content and/or support, and when you don't follow through you risk the potential of becoming unreliable or questionable.

Some of you may be thinking, 'well, that's a bit extreme' but truly, remember we get one chance to make a first impression so it better be a good one if we want to stay in business.  With the higher percentage of the world's population searching and shopping online and talking about our products and services through social sites, is it worth the risk of making that poor first impression?

What can you do?  Make the decision to either get active on these sites that are in existence or delete/suspend these accounts so that anytime anyone finds you on the internet the only information they find about you and your business is current, relevant and hopefully positive.

If you need help we are here.  This is what we do; help you plan, set you up, train you how, post for you or all of the above.  We would be more than happy to assist you with your social sites.

For more information give us a call at 705-879-2689

Wednesday, April 16, 2014

Is Your Website Mobile Friendly?

One of the first things i do with a new client is visit their website on my cell phone, if they have one, to see if it is mobile friendly.

Why?  Take a look at these numbers:

Stats taken from digitalbuzzblog.com '2013 Mobile Growth Statistics'

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week 

websearchsocial.com also shares this with us:

About half of all smart phone users are between the ages of 25-45
84% of people with smart phones use them to browse the web.

Think of the potential customers and clients that are missing you if your website is not available through a mobile device! I mean totally available.

I've come across websites of clients where the site comes up on a mobile device but some of the links don't work or can't be viewed or some of the images are missing, which also can include a block of text that has been inserted as an image. This means a critical loss!

It takes only seconds for someone visiting a website to get frustrated if links don't work, pages don't open or they have difficulty maneuvering around the website because some of it is missing...or appears to be missing, causing confusion. In this case most people will not return to the
site. There goes a potential customer!

There is so much information readily available for us online so if we can't find what we need within seconds we move on. And we can!

Personally, i very rarely use anything other than my iPhone to search, shop, email, update social media sites and so much more and when i do, i only wait a few seconds for a website or link to take me to where i want or need to be before i give up and move on. That means that all of those tweets that i have tried to open where the link either didn't work or took for everrrrrrrrrr to open, including websites; i've gone ahead

and hit the big fat 'x' and moved on to the next thing.

A website that doesn't launch quickly or in a manner that i can search around clearly doesn't get more than 10 to 20 seconds of my time, if that, and there are millions of people doing the same as i am. So please, check your website or have someone check it for you to see if it can be viewed clearly, completely and ensure that all of your images can be viewed and that all of your links are working.

If not, then chances are that your website was not set up to be viewed on a mobile device and you will find that there will be a bit of a surprise to have this implemented, but, if you are serious about your business and growth, it will be well worth the cost!

NOW is the time for your website to be mobile friendly because if it's not, you are already being left behind in the dust (See former post 'What a Social Media Manager Can Do For You'

If you require any assistance with this please don't hesitate to contact us:
Please also keep us in mind for all of your Social Media needs:
Training, Set-up, Management

Monday, April 14, 2014

What's Your Social Media Style?

Prospective clients have asked how we determine the style in which we communicate when posting on behalf of our clients on 'their' social media channels.

Here is my answer:

On my social media channels, including this blog post, is where, in the words of Wanda Sykes, "I'ma be me".  This is my opportunity to be me, to share with the world not only my thoughts, expertise, experiences and services but just as importantly, who i am as a person.  This is where i can let my personality shine, be honest, and open in my communication so that others have the chance to get to know who i am. (Note:  Some of my marks include using lower case 'i', lots of exclamation marks and smiles in my writing).

Through our own initial communication with each client via telephone, email, and face to face conversation, we get a feel for who our client is even before discussing with them the type of image they would like to display in their social presence.  Up until now the clients that we have posted on behalf of have been what we refer to as being either professional or business casual, but that doesn't mean that we are not open to taking on clients whose communication style is somewhat...different.

Have you noticed that we live in a society today where what many of us may have known to be inappropriate or obscene language is no longer perceived as being unacceptable in many cases?  Like it or not we have reached a time in our world where there is a following for every style of communication, which means for many of our potential customers and fellow business owners, there is no such thing as inappropriate or offensive language.

The days of 'Good Morning' and the extended hand for a hand shake have been replaced with 'Hey' and the nod of a head in many instances.  Is that a bad thing?  Remember, social media is about allowing our prospective clients and customers to get to know us for who we are as well as what we can do for them because people in the world today want to 'connect' with us on a level they are comfortable with, with people they can relate to.  Social Media allows others to know and choose who they are doing business with.

So what does all of this mean? It means that we believe if you have something to say, no matter what your communication style, there is a crowd throughout the world who will appreciate what you're saying and how you're saying it and we would be happy to represent you on your social media channels!

For more information about hiring HM Coordinator to provide
Social Media training, Set-Up and/or Management contact us
at 705-879-2689
or email us at hmcoordinator@gmail.com

We look forward to serving you!